Abstract Laurence N. Smith has gained national recognition as a pioneer in marketing of non-profit institutions and service organizations as well as his work in executive development and Transformation Management. Smith worked for Eastern Michigan University in the capacity of Vice President for University Marketing and Student Affairs starting in 1975 where he had overall leadership responsibility for strategic University marketing, communication and media relations, as well as student affairs. The...

Abstract

The L. Sandy MacLean papers are organized into two series. The first documents MacLean’s role at Eastern Michigan University as the Dean of Students from 1970 to 1976, and consists of administrative, financial, and minutes subseries. The second series details MacLean’s activities as Associate Vice President of Student Affairs from 1977 to 1981, and is comprised of administrative, financial, and conference subseries.