Subject Source: Library of Congress Subject Headings
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Abstract Laurence N. Smith has gained national recognition as a pioneer in marketing of non-profit institutions and service organizations as well as his work in executive development and Transformation Management. Smith worked for Eastern Michigan University in the capacity of Vice President for University Marketing and Student Affairs starting in 1975 where he had overall leadership responsibility for strategic University marketing, communication and media relations, as well as student affairs. The...
Dates: 1975 - 2000